REVISTA DE ADMINISTRAŢIE PUBLICĂ ŞI POLITICI SOCIALE
The Public Administration and Social Policies Review
 
Saturday, 21 October 2017
ELEMENTE DE COMUNICARE ÎN TIMPUL CAMPANIEI ELECTORALE ELEMENTS OF COMMUNICATION USED IN ELECTORAL CAMPAIGNS PDF Print E-mail

ELEMENTE DE COMUNICARE ÎN TIMPUL CAMPANIEI ELECTORALE ELEMENTS OF COMMUNICATION USED IN ELECTORAL CAMPAIGNS

Cristian MADUTA
Universitatea de Vest „Vasile Goldis” din Arad, Catedra de Stiinte ale Comunicarii,
Facultatea de Stiinte Umaniste, Politice si Administrative
Tel: 0040-257-282324
E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

ABSTRACT
The study of political/electoral campaigns represents a research segment within the domain
of political communication. This research domain has been founded on the observation political
conduct in decisive moments. Electoral campaign is a structural political game marked by conflict,
cooperation, and by mixed relations able to determine effects which are not overlooked by the
actors involved. This paper tries to argue that electoral/political campaign is influenced by all the
actors involved, according to their resources and interests. Actors willing to win the elections
involve themselves in a battle characterized by the citizens’ representation toward the past, the
present, and the future, toward their own and their reference group aspirations and towards their
aspirations as part of a nation. This is the reason due to which the political actors have to use
elements of communication in order to overlook the citizens’ representation toward the political
situation.
Keywords: elements of communication, political actors, political campaign, political marketing

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