TRP AS A MEASURE OF VISUAL COMMUNICATION: A STUDY OF JAMMU CITY, INDIA
Amrinder Singh
Shri Mata Vaishno Devi University, School of Business, 182 320 Katra (J&K),
Tel.: +91-1991-285535 Fax: +91-1991-285694 E.mail: asraina3303@gmail.com.
Sushil Kumar Mehta
Shri Mata Vaishno Devi University, School of Business, 182 320 Katra (J&K),
Tel.: +91-1991-285535 Fax: +91-1991-285694 E.mail: sushilkumarmehta@gmail.com.
Hari Govind Mishra
Shri Mata Vaishno Devi University, School of Business, 182 320 Katra (J&K),
Tel.: +91-1991-285535 Fax: +91-1991-285694 E.mail: govindhari1976@gmail.com.
ABSTRACT
Visual communication is the communication through visual aid and is described as the conveyance
of ideas and information in forms that can be read or looked upon. In order to measure the impact
of visual communication through television, TRP (Television Rating Points) is being measured. The
present paper reflects the study of TRP measurement in Jammu city in the month of February 2011
during 8 pm and 11pm on Monday, Saturday and Sunday. For collecting data questionnaire method
is adopted. Various television rating services in India and various audience measurement methods
followed in India have also been highlighted in this paper. Major findings and conclusions are
summarized in a suggestive way to be used for providing better services in future to meet the needs
of the users.
Key words: visual communication, Indian television, audience measurement, rating services