Mageswari MUSALAYAHUniversiti Putra Malaysia, Faculty of Modern Languages and Communication43400 Serdang, Selangor, MalaysiaDepartment of Communication,Tel No: +603-89468797 Fax No: +603-89485950 E-mail: mwmages@gmail.comSiti Zobidah OMARUniversiti Putra Malaysia, Faculty of Modern Languages and Communication, Department of Communication43400 Serdang, Selangor, MalaysiaTel No: +603-8946 8797 Fax No: +603-89485950 E-mail: zobidah@fbmk.upm.edu.myAmini Amir ABDULLAHUniversiti Putra Malaysia, Faculty of Human Ecology,Department of […]
Category: Issue no. 8
Issue no. 8
MARKETING COMMUNICATION THROUGH THE INTEGRATION OF NEW MEDIA AND TRADITIONAL MEDIA: THE INSIGHTS
N. A. ADZHARUDDINUniversiti Putra Malaysia, Faculty of Modern Languages & Communication, Department of Communication43400 Serdang, Selangor Darul Ehsan,Malaysia.Tel: (Office)+603-98468768 (Mobile)+6013-3188801 Fax: +603-89485950 E-mail: azura318@gmail.com ABSTRACTThe paper demonstrates the current trend of advertising research that has moved towards integrating two or more media using both the traditional media and the new media. Recent advertising researches have […]
THE EFFECTIVENESS OF CUSTOMER SERVICES IN THE ELECTRICAL AND ENERGY INDUSTRY
Rabiah ABDUL WAHABUniversiti Teknologi MARA, Faculty of Business Management, Shah Alam, 40450, Selangor, MalaysiaTel: +603-5544 4737 E-mail: rabiahaw@salam.uitm.edu.myMazlina SUHAIMIUniversiti Teknologi MARA, Faculty of Business Management, Shah Alam, 40450, Selangor, MalaysiaTel: +603-5544 2000 E-mail: mazlinas@salam.uitm.edu.my AbstractThe objectives of this paper are to determine the service quality perceptions and the effectiveness of electronic services and the relationship […]
A PERSPECTIVE OF MALAY QUATRAIN IN MEDIA TECHNOLOGY
Normaliza ABD RAHIMHankuk University of Foreign Studies, #703, Foreign Faculty Unit Building,Department of Malay-Indonesia Interpretation and Translation, 89 Wangsan-ri, Mohyeon-myeon, Cheoin-gu Yongin-si, Gyeonggi-do, Korea 449-791Tel: +82 03180205545 E-mail: drnormaliza@gmail.comArbaie SUJUDUniversiti Putra Malaysia, Faculty of Modern Languages and Communication, Department of Malay Language,Serdang, 43400, Selangor, MalaysiaTel: +603-8946 8662 E-mail: asmidar63@gmail.comNik Rafidah NIK AFFENDILeiden University, Institute for […]
A MULTIDISCIPLINARY APPROACH TO INTERCULTURAL COMMUNICATION
Stăncuţa Ramona DIMA-LAZA“Vasile Goldiş” Western University of AradFaculty of Humanities, Politics and Administrative Sciences, AradTel: 0040-257-282324 E-mail: lazastancuta@yahoo.com AbstractThe present paper sets forth some ways of handling cultural complexity by approaching a multidisciplinary vision in order to explore cross-cultural communication and its framework. The main focus is on the conceptualization of intercultural competence and the […]
INTERCULTURAL COMMUNICATION: EVOLUTION AND DEVELOPMENT ISSUES
Bianca-Dana ALBUŢ University of Oradea Email: bianca_dana@yahoo.com ABSTRACT This paper concerns the author is referring to the principles and methods of intercultural communication. The paper is structured in three parts. The first part of the paper contains an introduction and definition of key terms. In the second part of the paper presents the characteristics of […]
IMPACT OF ISLAMIC RELIGIOUS SYMBOL IN PRODUCING FAVORABLE ATTITUDE TOWARD ADVERTISEMENT
Abbas NASERIUniversiti Putra Malaysia, Faculty of Modern Languages and Communication, Department of Communication43400 Serdang, Selangor, MalaysiaTel.: +603-89468663 Fax +603-89439951 E-mail: naseriamthr@yahoo.comEzhar TAMAMUniversiti Putra Malaysia, Faculty of Modern Languages and Communication, Department of Communication43400 Serdang, Selangor, MalaysiaTel.: +603-89468663 Fax +603-89439951 E-mail:ezhar@fbmk.upm.edu.my ABSTRACTA review of the literature on religion and advertisement led to the identification of three […]
COMMUNICATIVE LANGUAGE TEACHING
Viorica BANCIUUniversity of Oradea Tel: 00-40-259-408439 E-mail: myconferences18@gmail.com Angela JIREGHIE“Vasile Goldiş” Western University of Arad Tel: 0040-257-282324 E-mail: ajireghie@yahoo.com Abstract This paper focuses on the idea of an effective communication between teacher and students aiming to prove that classroom activities maximize opportunities for learners to use target language in a communicative way for meaningful activities. […]
ECONOMIC HIGHER EDUCATION AND THE COMPETENCES TRAINING PERSPECTIVE
Radu Lucian BLAGA“Vasile Goldiş” Western University of Arad, Faculty of EconomicsTel: 0040-257-213066 E-mail: buteniradu@yahoo.comAlexandru BLAGA“Vasile Goldiş” Western University of Arad, Faculty of EconomicsTel: 0040-257-213066 E-mail: acm_blaga@yahoo.com AbstractBased on the current socio-economic realities of training and professional development, the paper aims to present the concept of competence, in the knowledge-society, that has become a key concept […]
NEWSPAPERS: TEENAGERS AND THEIR NEEDS
Ahmad Ghazali AKMAR HAYATIUniversiti Putra Malaysia, Faculty of Modern Languages and Communication, Department of Communication43400 Serdang, Selangor, MalaysiaTel:+603-89468777 Fax: +603-89485950 E-mail: akmar@fbmk.upm.edu.myOmar SITI ZOBIDAHUniversiti Putra Malaysia, Faculty of Modern Languages and Communication, Department of Communication43400 Serdang, Selangor, MalaysiaTel:+603-8946 8797 Fax: +603-89485950 E-mail: zobidah@putra.upm.edu.myBolong JUSANGUniversiti Putra Malaysia, Faculty of Modern Languages and Communication,Department of Communication43400 Serdang, […]